Google Opposes California 'Do Not Track' Privacy Law

Google has formally joined a group of companies, trade groups and organisations that are opposing the Californian Do Not Track law that would allow web users to prevent online companies from tracking their web activity.

The Register, the group opposing the Do Not Track bill comprises around 30 companies and trade groups related to online advertising, The Register reports.

The bill, which was approved for further debate by the Californian government, will grant Californian web users legal rights to prevent websites and online advertising organisations from tracking, storing and selling their online activity for advertisement and other purposes.

Google is the first web browser maker to have officially put its name on the list of those opposing the bill. Google is joined by internet companies like CTIA, TechNet, AOL and Yahoo.

In a letter addressed to the Californian lawmakers, the advertisers and online companies said that the bill was directly targeting them for special regulation. The letter stats that an opt-out Do-Not Track policy, which would prevent online tracking by default, is unreasonable.

This argument seems disingenuous considering that the law creates an opt-in system; companies would be allowed to track a person's online activity unless that person has explicitly joined the opt-in Do Not Track list.