Mumsnet Opens Gransnet, A Social Networking Platform For The Elderly

Mumsnet is creating a new website that will focus on uniting internet services for the elderly under one platform, the company revealed.

The new website, named Gransnet, will be funded by Nintendo and Pearson, and it will allow the older generation, particularly grandmothers, to interact with one another on various aspects of life.

Mumsnet is known for providing a similar a social networking platform to mothers through its Mumsnet.com website.

"Mumsnet has proved a Godsend to parents by allowing them to pool advice and information to make their lives easier. The Mumsnet community has a powerful collective voice whether holding politicians to account or letting companies know what parents want,” said Justine Roberts, co-founder and chief executive of Mumsnet, Marketing Magazine reports.

“We'd like to do the same for older people, who are active but often unheard and in need of a place for support, advice and recommendations," she added.

Mumsnet also revealed that their latest offering is targeting the 50-64 age-group, which they claim is the fastest growing internet user-group. Mumsnet receives more than a million unique hits every month and its users put up more than 25,000 posts per day.