IDC Reveals, Samsung Surpasses Nokia In Western Europe

Samsung has managed to sell more mobile phones in Western Europe than Nokia in the first quarter of 2011.

According to fresh sales metrics released by market research firm IDC, Nokia’s combined market share of Smartphone and basic mobile phones fell from 32.7 per cent in the first quarter of 2010 to 27.9 per cent this year.

Meanwhile, Samsung saw a marginal increase from 29.1 per cent to 29.3 per cent in the first quarter, putting it ahead of Nokia. Apple, RIM and HTC also saw growth in the first quarter of 2011.

Nokia has struggled to maintain a lead in the Smartphone market, which it help create, thanks to increased competition from RIM, Apple and Google’s Android platform.

“Nokia is one of the most recognized and an appreciated brand in Europe, but Samsung was the one understanding the trends first and moving faster. Samsung understood early the trend on touchscreen devices and became the market leader on feature-phones by providing a full range of devices at very competitive prices,” Francisco Jeronimo, European mobile devices research manager at IDC said in a statement.

The entire Smartphone shipments now account for 47 percent of total mobile phone sales, a massive increase of 76 percent from last, IDC revealed.