Senator Rockefeller Proposes Bill To Prevent Online Tracking Without Consent

A new privacy bill has been introduced in the US senate to prevent websites from tracking people's online activities without their consent.

The bill, drafted by Senator Jay Rockefeller, aims to protect the privacy of users, an issue that has been in the news since it was discovered that Apple, Google and Microsoft have all been tracking phone location data in more detail that had been thought.

The bill, called the Do Not Track Online Act of 2011, will reportedly hold companies responsible if they continue gathering information from users without their consent. It will also facilitate users the option of opting out of such tracking activities carried out by websites and companies to keep updated with user behaviours.

"Recent reports of privacy invasions have made it imperative that we do more to put consumers in the driver’s seat when it comes to their personal information," said Rockefeller according to Ars Technica.

"I believe consumers have a right to decide whether their information can be collected and used online. This bill offers a simple, straightforward way for people to stop companies from tracking their movements online," he added.

Companies found to be violating the restrictions imposed by the act would be answerable to the FTC and state attorney general, according to the bill.