The UK’s digital champion Martha Lane Fox has launched a new initiative which will see more than 100,000 volunteer digital champions working to bringing more people online.
Under the initiative, which is supported by Prime Minister David Cameron, 100,000 volunteers encourage Britons to come online. Around two-thirds of the 8 million Britons who have yet to come online believe that the web has nothing useful for them, The Telegraph reports.
The initiative will focus on changing their view of the internet and making them realise the benefits the internet has to offer.
Some of the Britons who have yet to come online cite cost as the major factor behind them not getting acquainted with the web. To resolve this issue, the initiative will be offering offering computers for less than £100. The machine will be available with free broadband and telephone services to the users.
Lane Fox’s Race Online 2012 has signed on organisations like John Lewis, Mecca Bingo, Jobcentre Plus, Age UK, the Scouts and BT among the 1,100 organisations that will take part in the new initiative.
Prime Minister Cameron said “by supporting supporting this vital campaign we really can become the first nation in the world to get everyone online and ensure that something the vast majority of us take for granted can be enjoyed by all of us’.