Nokia Introduces Store-in-Store Concept, Announces Co-Branded App Store

Finnish mobile phone maker Nokia has introduced a Store-in-Store concept that will allow operators to offer their own branded mobile applications on the Ovi Store platform.

The company said that operators will be able to leverage the wide user base of Nokia’s Symbian based Smartphones to offer their own branded application store with Ovi as their backbone.

Nokia said that operators will be able to differentiate their content and generate revenue streams by offering their own branded stores on Ovi.

Operators will be able to upload their own application content and implement convenient billing system according to their mode of operations. Nokia will be offering operators connectors, OviApp Wizard and a dedicated set of APIs that will allow them to build applications for their platforms.

Nokia’s Ovi Store has surpassed the five million daily downloads mark and is available on 112 mobile phone operators in 37 markets worldwide.

“In addition to the store-in-store advantages, operators can leverage Nokia's local support to create relevant offerings and easily publish apps through the ever growing Ovi Store,” Marco Argenti, the Senior Vice-President of Nokia-Developer & Market place, said in a statement.

With Nokia’s Symbian platform about to retired within the next year, experts believe that Nokia is building a base for offering apps based on the Windows Phone 7 platform when it launches it this year.