It is possible that Apple devotees admire the brand in the same way that religious people admire god and other religious figures, a new report suggests.
This revelation came via a recently screened BBC documentary, featuring a group of neuro-scientists from UK who claimed that imagery of Apple creates a similar response in the brains of its dedicated fans as those created by religious images in religious people’s brains.
The documentary, Secrets of Superbrands, studied what made mega-brands such as Facebook, Apple, Twitter and Google so popular, and an inseparable part of millions of people’s lives.
"When a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic, it seemed the bishop was on to something,” read a statement by the series producers Adam Boone and Alex Riley, TechRadar reports.
"The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith," they added.
The documentary, which also highlighted the impact made by other “super-brands” such as Nokia, Google and Microsoft, on the psyche of their devotees, will be available for the iPlayer next month.