Search engine giant Google has pulled the plug on one of its most ambitious projects that involved scanning newspapers for online publication.
The company had hoped to scan the newspapers of the world to create a digital archive that could be accessed by virtually anyone. Google planned to earn money from online advertisements.
The project, which was launched back in 2008, has scanned more than 2,000 newspapers which are available online.
Google spokesperson told Search Engine Land in an emailed statement that the sun had set on the project.
“We work closely with newspaper partners on a number of initiatives, and as part of the Google News Archives digitization program we collaborated to make older newspapers accessible and searchable online,” Google said.
“Users can continue to search digitized newspapers at http://news.google.com/archivesearch, but we don’t plan to introduce any further features or functionality to the Google News Archives and we are no longer accepting new microfilm or digital files for processing,” the company added.
Perhaps, for Google, advertising on old digitise newspaper, is less lucrative and time consuming than earning money from ads on Android Smartphones and tablets, Google Music, Google Apps and the YouTube movie rental service.