Pervasive Video : A Fast-Developing Tool

As I touched on last week, video is one of the most powerful communications tools available to those who are unable to meet in person and is a great way to connect with colleagues, partners and customers without needing to travel.

There are a number other of reasons why a business should want to incorporate video into their communications. Today, information and ideas flow everywhere through the organisation, aided further still by uniquely powerful technological channels – public company forums, social networking technologies, and of course video – as well human ones. Senior management pushes inclusion hard – but so too do new generation workers, whose voices are being heard and registered throughout the company as new ideas about organisation and communication start to replace older ones.

Technology has evolved over the years and there are a number of cost effective and good quality video options readily available on PCs, iPhones, Android handsets, tablets, IP phones and TVs.

As a result of these advances in technology, video conferencing is increasing in popularity, and it is good to see that the business benefits are becoming more widely appreciated. Once upon a time video was the preserve of large enterprises, but now small businesses are getting involved too. Video has become a powerful form of daily communication for many companies, using video it in their conversations, on their websites and to host events. The evidence is that video can be, and is, everywhere.

Video conferencing applications are an easy and affordable way for businesses of all sizes to embrace video conferencing. Solutions exist that combine real-time desktop sharing with phone conferencing, so all meeting participants can share and view the same documents while they talk.

This method of working is more productive than emailing files, and then spending valuable meeting time navigating everyone in the meeting to the same page. It also allows telepresence suites to connect with computers and smart phones, so not all participants have to be in a suite.

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