Nvidia wins Computex Best Choice award - again

Computex might not start until next week, but Nvidia is already celebrating: the company has been awarded the trade show's Best Choice award for the third year in a row.

An annual tradition, the Computex Best Choice award is a jury-led contest which judges a wide variety of products - ranging from individual components to smartphones, TVs and entire computer systems - in various categories, including technical merit, innovation and marketability.

This year saw more than 400 products entered for the prize, but Nvidia came out as the overall winner for its Tegra 2 mobile application processor - the third year the company has taken the prize. Tegra 2's win follows the success of the GeForce GTX 480 GPU last year and the embedded Nvidia Ion GPU in 2009.

"We selected Tegra 2 from hundreds of entries because it’s an outstanding technological achievement that’s impacted the industry very positively," claimed a spokesperson for the judging panel - made up of government representatives, academics, research analysts, technology editors, and experts from a variety of technological industries.

"It’s an honour to receive this prestigious award from the Taipei Computer Association," crowed Nvidia's mobile president Phil Carmack. "This helps validate the very sizeable investment we’ve placed in Tegra and demonstrates that the mobile market is significant for Nvidia.

"But this is only the start," he declared. "With Project Kal-El, our quad-core processor, we’re planning to take mobile computing to even higher levels."

Nvidia's Tegra platform has been an undeniable success. Although a late-comer to the world of ARM-based mobile processors, Nvidia's graphics expertise and rapid 12-month release cycle saw it grab a number of accolades - including being the first company to release a dual-core chip, beating industry veterans like Qualcomm, Samsung and Texas Instruments to the punch.

The latest iteration of the platform, the dual-core Tegra 2, can be found in tablets and smartphones from a range of manufacturers including Acer, Motorola, Samsung, and LG. It's popular - but Nvidia's going to have a fight on its hands to keep control of the market.

Being the first to bring a dual-core mobile chip design to mass production has undeniably helped Nvidia win the award and gain a significant market share - but its fellow ARM licensees are gearing up to compete with their own quad-core designs, as well as innovative energy-saving tri-core chips that include a low-power, low-performance processing core to handle general purpose tasks.