AMD has announced that it has walked away with the Computex 2011 Best Choice Award in the Computer and System category, for its Fusion range of 'accelerated processing units'.
Despite the fact that the annual Computex trade show doesn't officially open its doors until next week, the judging panel - made up of government representatives, academics, research analysts, technology editors, and experts from a variety of technological industries - has been handing out the awards ahead of time.
AMD's graphics rival Nvidia walked away with the first, for its work on the Tegra mobile processing platform - a popular choice among tablet and smartphone manufacturers - but the two companies now meet in the winners' circle as equals.
Designed to combine high-performance graphics processing and powerful general-purpose processing in a single low-power package, AMD's Fusion range is in many ways similar to Nvidia's Tegra - only AMD has set its sights higher, looking toward the lucrative desktop, laptop, and server market rather than the high-end mobile sector.
Although AMD's Fusion chips - which, the company claims, make up an entirely new class of product it has dubbed Accelerated Processing Units, or APUs - are relatively unproven in the industry, it's clear that the judging panel believes them capable of great things.
"We are honored to receive this prestigious award from the Taipei Computer Association, which is a manifestation of our efforts and excellence in AMD Fusion APUs," crowed AMD's Andy Tseng, at the announcement. "AMD Fusion APUs are already widely recognized within the industry for being creative and innovative. This award proves the importance of listening to our customers and designing breakthrough products around their needs."
With new Fusion APUs just around the corner, the company's new approach to CPUs could be about to pay off - and that's news that rival Intel won't be happy to hear.