Google, Apple Continue Mobile Map And Searching Partnership

Despite their intense rivalry in the smartphone market, Google recently renewed its mobile search and mapping deal with Apple.

Google’s Google Maps and Search services come as the default on Apple’s iOS platform, even as Google’s Android platform surpassed Apple’s iOS in terms of user base in the US.

Former Google CEO and current chairman, Eric Schmidt said during the D9 conference that the companies were both rivals and partners with very different ideas of how things are done. Schmidt served on Apple’s board before stepping down in 2009.

Schmidt denied Apple CEO Steve Jobs' allegations that a Google Android phone was like a ‘probe in your pocket’. The chairman said that Google did not collect users’ location information and only used it in its search function.

He also praised the iPhone maker by mentioning Apple in the ‘Gang of Four’ companies that are shaping the internet. Others included in the Gang of Four were Facebook, Amazon and Google.

Speaking of Facebook, Schmidt candidly revealed that Facebook had turned down Google’s offer for a partnership and admitted that he ‘screwed up’ on Google’s social strategy.

“I clearly knew that I had to do something, and I failed to do it. A CEO should take responsibility. I screwed up,” Schmidt said, PC World reports.

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