The HTC Sensation may not yet be available in the UK but there is a price war being waged already amongst the different networks that will be stocking the mobile handset.
MobilePhonesDirect is selling it for £25 per month on a two year contract on Vodafone with 500 minutes, unlimited texts and 500MB data allowance per month.
In comparison, the cheapest Sensation deal available direct from the mobile phone operator starts from £36 but with 900 minutes, 750MB data allowance, 2GB BT Openzone Wi-Fi access and 25MB daily internet access in selected European countries.
At £25 per month, Vodafone's offer is cheaper than T-Mobile or Three, the two other mobile operators that have published their tariffs for the Sensation.
The phone is the new top of the range smartphone at HTC, replacing the HTC Desire HD. Like the latter, it has a big 4.3-inch capacitive touchscreen but bumps the screen resolution from 800x480 to 960x540 pixels.
The chip powering it has been swapped for a 1.2GHz Dual Core Qualcomm one, the MSM8260, with 768MB RAM, 1GB internal storage, Android 2.3 Gingerbread with HTC Sense and an eight-megapixel camera with full HD video recording capabilities.
Other features include Wi-Fi, DLNA compatibility, GPS, BT 3.0, a secondary VGA camera, a 1520mAh battery, a microSD card slot but no HDMI or microUSB ports.