Apple Introduces Safari Reader To Promote Newsstand?

One feature in Safari, that was announced yesterday by Steve Jobs at the Apple WWDC Keynote, likely to make a lot of publishers uncomfortable, is the new Reader that ironically has been launched at the same time as Newsstand.

Mobile Safari is one of the more popular mobile browsers worldwide and the fact that it will now incorporate a feature that "gets all the clutter out of the way and sets the right font size on a web page, so you can easily scroll and read through a story" might be useful for the end user but it may drive publishers, big and small, to the ground.

Publishing good quality content doesn't come cheap, and for decades publishers have been relying on advertising in order to finance their operations. By calling advertising "clutter" and promising to eliminate it completely, Apple could push already embattled publishers over the edge especially if others, like Mozilla or Google choose to emulate it.

As expected, Apple has a solution ready in the form of a new service called Newsstand which puts newspaper and magazine subscriptions into one place. Could Apple use Safari to weed out existing publishers and encourage them to adopt Newsstand? Don't forget that Apple collects 30 per cent of the revenues at source as well as collecting user subscription details AND credit card details.