Locally-Focused, India-Based Search Engine Raises $10 Million

India-based search engine Just Dial has raised $10 million in funding from SAP Ventures and Sequoia Capital.

Started in 1996 in Mumbai, the company allows consumers to conducted search for local businesses and services via web, phone, WAP and text messages. Consumers use the service to find anything from restaurants and retail outlets to plumbers and pest control units.

The service is used by 57 million unique users spread across 250 Indian towns and cities. The $10 million funding the company received will be used to expand the service's geographic reach.

According to an article in the Economic Times, the company has previously raised capital from SAIF partners, Sequoia Capital India and Tiger Global.

“With the increased penetration of mobile phones and growing use of the Internet in India, we believe that consumers will increasingly depend on local search to find services and products located near them" said Jai Das, MD of SAP Ventures, said in a statement.

Just Dial focuses on restaurants, shops, repairmen and other small to medium size businesses. This local approach allows it to compete with large, international search engines by delivering higher-quality results on a narrower field of queries.