GoDaddy flogs xxx domains

Web hosting outfit GoDaddy said it will start offering Internet users the .XXX domain name extension.

"We've said from the beginning, when it comes to dotXXX, we are going to listen to our customers," said Go Daddy CEO and founder Bob Parsons. "A large number of our customers have spoken ... and there is a demand for the controversial new domain name extension - for both brand protection purposes and for new names. So what are we going to do? Go Daddy is going to give our customers what they want!"

The .XXX extension is an attempt to sweep porn into its own corner of the web.You'll have trouble claiming you typed the extension by accident.

Go Daddy said it met the requirements of ICM Registry, the operator of .XXX, to provide the domain name extension as soon as they were published and "intends to offer trademark holders and existing adult domain owners the option to register the newly approved extension during what is known as a Sunrise period beginning in early September".

Go Daddy and ICM Registry plan to offer .XXX registrations to all eligible registrants thereafter, in early October.

ICM Registry CEO Stuart Lawley said: "We look forward to working with Go Daddy in the development and marketing of the new .XXX domain name extension."

Pricing and registration dates are being finalised.