Why Has Apple Snubbed Facebook In iOS 5?

Facebook is the world’s most popular social networking site, so you would have thought Apple might have offered deeper Facebook integration in iOS 5, just like it has done with Twitter – but it has not.

But why has Apple taken this peculiar decision? Facebook has a 600+ million user base which has convinced many companies to integrate Marc Zuckerberg’s site into their products.

First of all, Facebook allows app developers to create apps for its platform, which means Facebook is competing against the AppStore.

Secondly, Apple and Facebook have had some misunderstandings in the past. The Cupertino-based company dropped Facebook integration for its Ping service at the eleventh hour last year due to "onerous terms that we could not agree to", according to Steve Jobs, Apple’s CEO.

Apple was denied access to Facebook’s app programming interface because the two companies were unable to find common ground, CNet reports. Facebook’s API is open-access, but the company usually requires an agreement if their accessing the API involves changes in Facebook’s functionality or requires third-party user data access.

Neither Apple nor Facebook have issued any comments on this matter, but Steve Jobs could indeed have a grudge against the social networking site since he is thought to be a person who does not forgive and forget.