Channel 4 In Talks With Red Bee, May Utilise RedPlayer For Video-On-Demand

With an eye on sprucing up its video on demand service, Channel 4 is in talks with Red Bee Media over utilising its sophisticated VOD service RedPlayer. The latter already manages the content for Channel 4’s 4oD service besides doing the same for BBC’s iPlayer and ITV.

The next generation VOD service launched by Red Bee Media today claims to offer broadcast quality online video platform which the company claims will revolutionise how people access on demand video content.

Explaining the rationale behind introducing the new service, Bill Patrizio, the CEO of Red Bee Media mentioned (as cited by Broadband TV News), “The online video market has rapidly evolved, driven by consumer demand for higher quality and a greater variety of content made available across multiple platforms. As a result businesses need to deliver a better experience with intuitive search and recommendation tools through a better user interface”.

Some of the key features offered in this service include tagged social media streams, reminders for programs scheduled in near future along with multiscreen viewing.

The new service will use rich metadata to facilitate interactive EPG which can include images along with detailed descriptions and even video clips. Such a tool can also be used by broadcasters to receive feedback and even garner information about the demographic profile of their subscribers.