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Duke Nukem Forever's Publishers Fire PR Firm Over Threats

Business & GovernmentNews
by Michael Ide
, 16 Jun 2011News

2K Games, the publisher of Duke Nukem Forever, fired its PR agency on Tuesday for allegedly threatening journalists who gave the game negative reviews.

The problems started on Monday on the micro-blogging site Twitter.

Apparently, James Render, the founder of the Redner Group, which was hired by 2K Games for promoting “Duke Nukem Forever”, tweeted on Monday, “Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom," PC Mag reports.

"Bad scores are fine. Venom filled reviews...that's completely different,” he added.

Redner deleted the tweet shortly afterwards, but by then the damage had already been done, and game reviewers were recoiling against the threat. He apologised for his action saying that he gotten carried away by “pure emotion”, and also that 2K Games had nothing to do with what he had tweeted.

However, the apology had little effect on 2K Games' bosses, and they decided to part way with the Redner Group.

"2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products," 2K Games spokesman Charlie Sinhaseni explained in an email, according to the PC Mag report.

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