On Thursday Google denied that it had provided US President Obama’s re-election campaign any special access to its new advertising programme.
According to reports, an NRSC (National Republican Senatorial Committee) member approached Google last month for creating an ad-campaign for the Republicans, after he had allegedly come across an advert for Obama’s re-election campaign on the website RealClearPolitics.
"We have never ... run or given away (cost-per-lead) ads to any political candidate, full stop," said Google spoksperson Jake Parrillo, dismissing the allegations, Fox News reports.
Apparently, the ad was actually just a small part of an experimental model based on the cost per lead (CPL) format.
After a handful of Republican representatives started demanding access to the same CPL advertising programme, a Google sales representative promptly came out with an explanation, saying that the project only belonged to the “pre-Alpha” category, and also that only a select few individual had been offered the service.
"This is a pre-alpha product that is being released to a select few clients. I'd be happy to get you into the beta if you're interested," Google's Sirene Abou-Chakra wrote in an email sent to the NRSC and uncovered by FoxNews.com.