Sweden based music streaming service Spotify’s much anticipated launch in the US is finally going to happen sometime in the coming July, at least that is what new report are pointing towards.
Apparently, the source of these latest reports was none other than the company’s global vice president of ad sales, Jonathan Foster himself.
Mr. Foster, who was addressing the attendees of the Omnicom conference, held in London, said that Spotify was “signing the remaining deals”. He also added saying that the US offering is not going to happen anytime before July 5.
Experts are of the view that with this move, Spotify will eventually emerge as one really tough competitor for similar US based services such as Grooveshark and Rdio. These companies are reportedly investing heavily in order to bag as many users it can before Spotify makes its entry in the US market.
However, even Spotify will have to go through the initial phase of struggling in the US market, as unlike the European market where it is almost sort of an undisputed king, it will have to start from the scratch when it launches in the US.
In Europe, Spotify users get 15 hours of free listening every month, which, according to many, will be reduced to some extent in the case of US users.