Apple iPhone 5 Assembly To Begin In Mid-Late August

Apple could be starting the production of its iPhone 5 in mid or late August, Katy Huberty, analyst for Morgan Stanley has claimed, based on information she obtained from anonymous sources from Apple’s Taiwanese manufacturing facilities.

"Apple’s next iPhone will begin production in mid to late August and ramp aggressively”, Huberty confidently stated, AppleInsider reports.

The iPhone 5 should hit the stores towards the end of Q3, which ends in September, she added. This information seems to confirm previous rumours suggesting a September release for the fifth-generation Apple smartphone.

Apple is expected to manufacture around 72 million iPhones this year, according to Morgan Stanley.

The tech giant may indeed be planning to launch cheaper iPhone versions so as to target emerging markets, such as China, Huberty added. Given the huge economic upswing China is currently experiencing, Apple could focus its entire attention on the Chinese market, and put the US market in second place, some US analysts fear.

"We also believe Apple is in the early design stages for a TV, which could add $19 billion and $4.50 of annual revenue and EPS longer-term," Huberty revealed.

It appears that Apple is indeed planning to target new market segments. Apple branded TV sets will appeal to some of the company’s fans but they aren't likely to be as successful as the iPhone or the iPad.