Baidu Inc. announced on Wednesday that it had reached an agreement with a leading Chinese television company to introduce its search engine to millions of TV screens all across the country.
Baidu Inc., which is termed by many China’s answer to search behemoth Google, has revealed that it reached an agreement with Huashu Media Internet company for initiating a joint venture aimed at the television users inside the country.
Baidu is also going to extend its current search, music, communication and video to over 100 cities, which will eventually see the these services being available for millions of television users.
"Search is not limited to a PC or a mobile terminal. We hope that everyone, through any terminal, anytime, anywhere, can easily find the accurate information they need through Baidu's 'box'," Zhang Dongchen, the assistant to the chief executive of the company said in a statement, Reuters reports.
Baidu also has a stake in Qiyi.com, an online video company. Recently the company has been seen putting immense efforts in diversifying its business into new areas.