Google is serious in its assault on Facebook with is + thingummybob. You'll find that any Google services you already use will be tweaked over the coming months as the advertising outfit seeks to drive all and sundry to its poxy new service.
Take Google Profile, whatever that is. On the Profiles page here it says: "Decide what the world sees when it searches for you."
Now with the launch of Google+, the outfit has decided that having a profile but keeping it private is a daft idea, so it will delete the lot.
In a posting here, Gurgle said: "The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don’t allow this, so we have decided to require all profiles to be public.
"Keep in mind that your full name and gender are the only required information that will be displayed on your profile; you’ll be able to edit or remove any other information that you don’t want to share.
"If you currently have a private profile but you do not wish to make your profile public, you can delete your profile. Or, you can simply do nothing. All private profiles will be deleted after July 31, 2011."
Those profiles will come in handy on Google+, so there's no point being coy, is there?