Electronics retailer Kogan is offering free HDMI cables to its customers, in an attempt to end what it is calling the ‘UK Cable Con’.
In a blog post, the Australia based retailer, who has recently opened shop in the UK, alleged that rival retailers like Curry’s and John Lewis were over charging their customers for HDMI cables.
“When you buy a TV from John Lewis, Currys, or countless other high street stores, you will be offered hideously expensive accessories such as HDMI cables. These cables are sold with absolutely ridiculous markups, many multiples of the actual cost of the items,” the company said.
Kogan said that when people buy a full HD television from these stores, they are told that they needed to buy an expensive HDMI cable in order to realise its full potential. The retailer said that £4 HDMI cables were as good as £100 cables and people should not spend more than that on HDMI cables.
In its campaign, the retailer is offering a free HDMI cable to customers who buy a full HDTV from John Lewis and Curry’s from July 1. Customers would have to show proof of purchase to avail the offer.