Google Backs iRiver Story HD eReader, Challenger To Amazon Kindle

Target has announced it will be selling a new e-book reader, the iriver Story HD, which is completely integrated with Google’s eBooks platform.

According to tech website Ars Technica, Google has announced its complete support to an eBook reader for the first time; the device which has been manufactured by iriver will look to challenge runaway market leader the Kindle.

"With the Story HD you can now browse, buy and read Google eBooks with your e-reader through Wi-Fi, rather than downloading and transferring them from computer to e-reader with a cord as you can already do with more than 80 compatible devices," Pratip Banerji, the product manager at Google Books stated in an official blog post.

The iriver Story HD which will be available for $139.99 is a light weight device with a high resolution 6-inch display and a QWERTY keyboard. The device will enable users to search through millions of eBooks both on sale and for free. The device is sports a Freescale Semiconductor processor based on ARM Cortex technology.

Google has made its eBook store accessible across various platforms with Android or iOS operating systems integrated with a modern browser since December 2010. This however is the first eBooks integrated device to hit the market; the wireless version of the e-reader will be available in Target stores and via their website from July 17th.