Noon News: EA to Acquire PopCap Games, Google Mobilize Launched, eBook Reader iriver Story HD

Video game publisher Electronic Arts (EA) on Tuesday announced the acquisition of casual games developer PopCap Games Inc. for $1.3 billion. According to The Telegraph, the Redwood City-based EA has already paid $650 million in cash along with $100 million in stocks to acquire the maker of the popular bejeweled games.

Microsoft Corp has given an insight into its Azure cloud-in-a-box product and the partnerships developed with computer maker Hewlett Packard along with web based trading website eBay. According to The Register, at Microsoft Corp's Worldwide Partner Conference on Tuesday the company displayed tools and tech solutions which will enable its partners tap into maximum opportunities presented by its cloud strategy. Microsoft also pointed out some of the accomplishments that some of its partners have already achieved in the sector.

Last week, with the launch of Google Mobilize, the company started what will be a mass rush for all companies to test mobile web. The launch of this service will, in my mind, launch the next round of enthusiasm for mobile development. As companies use this service they will start to understand just how many stakeholders want to access information via their mobile phones. What does this mean for app developers?

Internet radio company Pandora has announced that it now has more than 100 million registered users and more than 36 million monthly active users. The company said in a blog post that by the end of 2010, its personalised radio service had a 2.3 percent market share of the US radio market. Six months into 2011, the company has increased its market share to 3.6 percent and continues to take huge strides.

Unlike many of its competitors, Google relies on key partners to deliver flagship products; Logitech with the Google TV, HTC with the Nexus One, Motorola with the XOOM. Now the search giant has partnered with iriver to deliver its first eBook reader, the iriver Story HD.