It is a tad difficult not to think of the Pixi Plus when you see the newly released Motorola Fire smartphone as they both share the same form factor and roughly the same design.
The Fire has a full QWERTY keyboard with a 2.8-inch QVGA capacitive touchscreen; it comes with Froyo onboard - with Moto Switch user interface - which can be upgraded to Gingerbread at a later stage, and its camera is a three-megapixel model.
The rest of the phone's configuration includes Wi-Fi, GPS, FM Radio, a microSD card slot, an accelerometer and a proximity sensor. With a Qualcomm MSM7227-1 chipset clocked at 600MHz, 256MB RAM and 512MB ROM, the FIRE is very much an entry level phone and its 1420mAh battery means that it has an eight hour battery life at least.
Fei Liu, SVP of mass market consumer products at Motorola, said "With a fun, beautiful design and a great package of social media options, Motorola XT316 gives busy users the smartphone experience they crave at a price they can afford".
How it will compare with the Palm Pixi Plus and others remains to be seen; the Pixi Plus currently costs £100 on O2. The Motorola Fire will be available later in the summer and its price, as well as network availability, has yet to be determined.