AMNews: Location Based Service by O2, Google Ads Cancelled by Facebook, Developers Prefer iOS over Android

O2 Priority Moments is the first timid step a major UK mobile phone operator has done in the field of location based services (LBS), one which will allow retailers to communicate more effectively with O2 customers.

Over the last few days, one study published in research journal Science and scrutinising the effect Google has on people's ability to recall facts or data has divided news outlets worldwide with initial reports claiming that Google "frees up" brain power while others claimed that it was "making us all dumber".

A web developer, Michael Lee Johnson, has had the nasty surprise of finding out that an advert he placed on social networking website Facebook to get more followers on Google+, Google's newly released social venture, had been cancelled by Facebook.

Apple's iOS is much more appealing for app developers than the Android platform, judging by the number of iOS and Android app projects, a recent report from analytics Company Flurry revealed. In Q2 of 2011, 57% of new app projects were aimed at the iPhone and the iPod Touch, which represents an increase of 3% compared to Q1.

New photos reportedly featuring a component of an unreleased iPad model have recently been posted on Apple.pro. The pictures released by the Taiwanese site could mean that the Cupertino giant will finish the design stage of its next-gen tablet in the near future, Padgagdet suggests.