Google Grabs ‘g.co’ as Official URL Shortener

Internet search giant Google has registered g.co as the official URL shortener for its sites, the company announced.

The move by the company follows the footsteps of many other global brands who have been seen recently to change their approach from the traditional .com domain suffixes to the new .co ones.

Google says that it is introducing the shortened URL for redirecting to its sites in order to make it easier to recall for end users, as well as for the ease of distributing or sharing it via social networking/micro-blogging platforms such as Facebook or Twitter. 

“We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service," the company revealed in a blog post on Monday.

The move, however, does not affect Google’s own URL shortening service that allows users to shorten the names of their websites, hence making it more suitable for sharing in social media platforms. 

“There’s no need to fret about the fate of goo.gl; we like it as much as you do,” the blog post added.