Search engine giant Google is reportedly looking to tap ‘celebrity power’ to promote its new social networking platform among the masses.
In a bid to emulate the success which Twitter has had with celebrity endorsements, Google is preparing a new ‘celebrity acquisition’ plan to rope in celebrities like Lady Gaga and Justin Beiber on Google+.
According to a report on CNN, which apparently reviewed Google emails, as a part of its celebrity acquisition plan, the company is developing a new system that will verify the identities of celebrities signing up for an account on Google+.
Hollywood consultant Brett Schulte told CNN that the mechanism will be put in place to prevent people from impersonating celebrities and might even come with a Twitter-like verification stamp.
"We aren't yet sharing any details on future plans around Google+. We plan to add a lot of features and functionality to Google+ over time." a Google spokeswoman said.
Celebrities have the power to draw enormous crowds. Lady Gaga has more than 10 million followers on Twitter and Google+ will benefit a lot from celebrity endorsements. Google has already partnered with Gaga and Beiber for promoting its Chrome web browser.