Vodacom Revenue Increases by 8.1%

South Africa based mobile service provider Vodacom has posted an 8.1% rise in revenue for the first quarter.

The company, which is owned by the Vodafone Group, added 1.9 million new customers during the quarter, bringing its total number of customers to 45.4 million. Vodacom said in a statement that it had installed 107 new 3G base stations during the quarter.

Vodacom revealed that its average revenue from each customer on the other hand had fell by 4.7% to 142 rand or $20.69 due to the 25% cut in the tariff for making a call per minute.

The company also reported a 7.7% rise in revenue from South Africa, with Vodacom adding 1.2 million new customers during the quarter.

“This quarter started on a high note with our team delivering a really well executed brand refresh. Internally we used the opportunity to signal a new direction and culture, involving all our employees in how we approach our vision of making every customer smile,” Pieter Uys, Vodacom Group CEO said in a statement.

Vodacom had experienced some network outage in its network in South Africa. The company said that it had added more fibre capacity and upgraded certain software to avoid such outages in the future.