Google+ business profiles due within months

The Google+ 'ads guy' has come out of the woodwork to promise businesses that they will be given official access to the brave new social networking service in due course, with access due to open for all within the next few months.

Although Google+ is still officially running in as a limited field trial, invitations aren't hard to come by and the service now boasts an estimated 20 million registered users. Businesses looking to stake their claim on the site were quick to sign up, but soon found themselves kicked off the platform which is currently only for individuals to play with.

The removal of business accounts, Google explained at the time, was due to the planned introduction of business-specific account types to the service. Sadly, it failed to provide a timescale, leaving many businesses stuck in a refuse-to-admit-defeat cycle of creating fake accounts and having them purged from the system.

"A few weeks ago we mentioned we would be doing a test of business profiles and asked people interested to apply," Christian Oestlien writes on his Google+ page. "Believe it or not we actually had tens of thousands of businesses, charities, and other organizations apply to take part from all over the world.

"With so many qualified candidates expressing intense interest in business profiles, we've been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result," Oestlien explains, "we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months."

While businesses are politely asked to refrain from creating accounts until the official business mode is opened up. Oestlien has a work-around for those who just can't wait that long. "We recommend you find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself," he suggested.

Google's position on businesses using the service is in many ways similar to its position on users with pseudonymous accounts, as in the case of Second Life user Opensource Obscure who had their account frozen by Google for failing to use a 'real' name.

Arguments that the person referenced in the account was best known under their pseudonymous identity - under which they conduct a variety of business relating to Second Life - fell on deaf ears, and at the time of writing the account remains locked. Thus far, Google hasn't addressed that particular issue.