Luminate Brings Interactive Images, Partners with Hearst

Luminate, which was formerly known as Pixazza, has launched the world’s first platform that allows clients to create image applications.

The company, which is backed by Google Ventures among others, creates interactive images by adding related information to the images by using complex algorithms and photo tagging.

For example, users will be able to click on links for making purchases or accessing further information by clicking on particular sections of the image. The service can be used by shopping portals and the likes to market products using interactive image apps.

"Image apps transform images from static pixels into interactive experiences," said Luminate CEO Bob Lisbonne in a press release.

"Just as phones evolved from merely voice calls to Smartphones with apps, now consumers can enjoy relevant apps inside every online image. The explosive use of images fuelled by mobile, social, and cloud computing trends sets the stage for Luminate's pioneering new image apps platform." he added.

The company also announced a partnership with Hearst Magazines Digital Media, to deploy its interactive image technology across HDM’s online network and digital library. The technology will be first rolled out on Redbookmag.com and HouseBeautiful.com.