Nintendo 3DS Prices Slashed by One Third

Video game console manufacturer Nintendo Corp. has slashed the price of its 3DS model within a few months of its release as console did not meet expectations of its developers.

According to tech website PC World, Japan-based Nintendo announced the major slash in cost price, approximately one-third of the current cost of its 3D handheld gaming device in Japan starting August 12th.

At present, the price of 3DS in Japan has been reduced to £118 from £160. The price cut will come in effect in Europe as well as the United States of America subsequently as a part of Nintendo’s global price cut campaign. However, no specific date has been announced.

3DS was Nintendo’s most ambitious product launch and the company had high expectations from it. However, 3DS could not meet the expectations set by the manufacturer for pre-order sales and therefore the price cut.

"So that we will be able to create momentum for Nintendo 3DS and accelerate its market penetration toward the year-end sales season, when the lineup for the applicable software shall be enriched, the Company has decided to make this markdown." the company announced in a statement.

The company announced that European price cuts would follow shortly.