Google’s Chrome web browser has become the second most popular web browser in the UK, thanks to the fast browsing speed it offers and the successful nationwide campaign undertaken by Google.
The web browser beat Mozilla’s Firefox to acquire 22 per cent of the UK web browser market last month. Search engine giant Google rolled out Chrome some three years ago and it has risen in popularity with leaps and bounds since then.
According to the data provided by StatCounter, Chrome beat Firefox by a considerable margin, while Microsoft’s Internet Explorer leads the market with a 45 per cent share. Apple’s Safari web browser had a 9 per cent share in the web browser market.
Lars Bak, the Google engineer responsible for Chrome told The Guardian that the feat was realised with a mix of browser speed, enhanced security features and an extensive marketing campaign.
“Speed is a fundamental part of it, but it's also about the minimal design and the way it handles security. If you as a user try [to load] a webpage and it feels snappy, it's really hard to go back [to another browser]. It has shown that people spend more time interacting with the web,” Bak explained.
Google has also recently introduced its Chromebook range of laptops which are based around the browser.