Apple Targets Apple Store Lookalikes With Lawsuit

Weeks after fake Apple retail stores were discovered in China, the company has filed a lawsuit against copycat stores in the US to protect its trademark.

According to an article on Apple Insider, the company has filed a trademark infringement lawsuit against three companies and more than 50 individuals, which allegedly infringe its trademark by copying its retail outlets.

Several fake Apple retail outlets were discovered across China. The first one was discovered by American blogger Bird Abroad, after which others uploaded photos of fake Apple stores in Chinese regions. Two of the Fake stores were closed down by Chinese authorities for not having the correct trading permits, but no further action was taken against them.

Apple Story, one of the stores targeted by Apple's legal team, was found to have interiors looking uncannily like official Apple stores. However this store, named as one of the defendants in the lawsuit, was discovered in Flushing, New York.

The exact details of the lawsuit have not been revealed but Apple is seeking a temporary restraining order and a permanent injunction to prevent the individuals from infringing on its trademark.

Apple’s retail business raked in $3.5 billion in the most recent fiscal quarter, an increase of 36 per cent from the previous quarter. The company, which already has more than 327 retail outlets worldwide, plans to open more than 40 new ones in this fiscal year.