Angry Birds Franchise Expanding, Cook Book Releasing Soon

Angry Birds maker Rovio is planning to release the first in a series of cook books it has created around the popular gaming franchise.

After two years, Rovio’s Angry Birds has moved beyond the iOS platform to more than 120 million active users who have downloaded the Angry Birds game more than 300 million times on multiple platforms including iOS, Android, Nokia, PlayStation 3 and the Chrome web browser.

The company, which has renamed itself from Rovio Mobile to Rovio Entertainment, also offers Angry Birds soft toys, which are extremely popular in their own rights.

Rovio also plans to make an animation flick centred on the game but the movie will take at least 2 years.

However, the company has other domains to expand to besides games, soft toys and movies, like that of books.

According to an article on The Wall Street Journal, this month, the company will be releasing a cookbook titled ‘Bad Piggies Egg Recipes’, which refers to the egg-stealing pigs make the birds in the game angry to the point of being suicidal.

Rovio also plans to launch a series of books based on the Finnish education system. “Right now it's up to us, with basic brand management, to keep the brand alive, keep it cool and delight our fans with new things,” said Wibe Wagemans, a branding executive that Rovio poached from Bing.