LinkedIn Curtails Social Ads Scheme After Privacy Complaints

Social networking site for professionals, LinkedIn has finally abandoned the controversial aspects of its new advertising scheme amidst outrage over privacy concerns.

The new ad-scheme, which was supposed to involve users’ names and images as well as recommendations within the site, attracted widespread criticism from many users and experts over privacy violation, something quite unusual for the company.

It is important to note that while many social networking sites, especially Facebook, have found themselves on the receiving end of some furious reactions from various corners for their alleged lack of interest in addressing users’ security and privacy concerns, LinkedIn, so far, had successfully distanced itself from such controversy.

But towards the end of June, the company started testing its new ad scheme, dubbed “social ads”, designed to exploit users' public actions like recommendations, following companies as well as using their picture and name, in a commercial format.

A month or so later, complaints about the scheme started surfacing and the company acted rather quickly in order to address the issue. It has now officially backed off from the controversial aspects in the scheme.

"The only information that [was] used in social ads is information that is already publicly available and viewable by anyone in your network," Ryan Roslansky, head of marketing solution products at LinkedIn explained about the refined form of the scheme, the Wall Street Journal reports.