Companies Move To Reserve Trademark On .XXX Domain

A number of businesses are looking to protect their brands from being nabbed by cybersquatters for use in the new .xxx domain which is launching in December.

According to an article on Reuters, domain operator ICM Registry revealed that 900,000 businesses have filed "expressions of interest" in order to pre-register their trademarks and prevent others from using their brands in the new .xxx domain.

Companies like MTV Networks and Budget Travel are scrambling to protect their brands from cybersquatters, in order to prevent legal battles in the future and also prevent anyone to use their popular brands to run .xxx websites. Cybersquatters often acquire domain names related to popular brands in order to resell them at a higher price later on.

Meanwhile, adult entertainment service providers are complaining that they are not being allowed to purchase the domain names that they want.

The registries are charging a regular fee of $200 to $300 from brands for pre-registering domain names but organisations like The Red Cross are getting special treatment.

Next year, the Internet Corporation for Assigned Names and Numbers (ICANN) will allow companies to get domain names based on their company name, like .google and .oracle.