Advertising Firms Criticise ICANN’s ‘.Whatever’ Move

Leading Advertising groups have criticised the Internet Corporation for Assigned Names and Numbers (ICANN) over its recent proposal to expand domain names beyond the standard .com and .net pattern.

According to tech website Mashable, three major representatives of advertising firms the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A) and Internet Advertising Bureau (IAB) have come together to stop the ICANN from approving the “dot-whatever” program citing irreparable fiscal damage to advertising companies.

ANA in a letter to ICANN in August advised the global care taker of web domains to reconsider its proposal and has warned of strong action against the organisation instead of mere correspondence.

"ICANN and the program present the ANA and its members no choice but to do whatever is necessary to prevent implementation of the program and raise the issues in appropriate forums that can consider the wisdom, propriety, and legality of the program," ANA warned through its letter, in case ICANN refuses to take into reconsideration the proposed plan.

Under the proposed program, companies can adopt any domain name ranging from .NYC to .museum. The organisations have accused ICANN for violating its own rules and tag line that prominently says, ‘One World. One Internet.’