Amazon, Apple Experience Surge in APAC Online Traffic

A new study has revealed that web retailer Amazon and consumer electronics manufacturer Apple Inc. have grabbed a major chunk of the retail pie chart in the Asia and Pacific region.

Market research firm comScore has published a new report according to which nearly 24.1 percent of total number of users visiting Amazon’s retail website in the month of June, comes from Asia Pacific region only.

The report also suggests that approximately 24.9 percent of the total traffic on Apple’s website is from the same region, suggesting that both the American companies are increasing their presence in the APAC region, along with other platforms such as Rakuten and Alibaba.

Both Japan-based Rakuten and China’s Alibaba account for 72.7 percent and 85.7 percent traffic respectively in the region during the same period.

"Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie," co-founder and chairman of comScore, Gian Fulgoni said.

Amazon Inc. has become the top website with the largest global visitors in June with one in every five global internet user visiting Amazon.