There has been another massive price drop for the Sony Ericsson Xperia Play, whose price is now so low that it could have been one of the reasons why Sony decided to cancel the PSP Go altogether.
A few months ago, the phone was launched with a suggested retail price of £500 but now Expansys is selling the unlocked version of the handset for just £260, almost half the SRP and a telltale sign that sales might not be as promising as expected.
The phone is the first Playstation approved phone with a dedicated slide out game controller and touch joysticks. Powered by Android 2.3 Gingerbread, it comes with a 4-inch display (854x480 pixels), larger than on the PSP Go and a more powerful chip, a Qualcomm Snapdragon MSM8255 clocked at 1GHz with an Adreno 205 GPU.
It's not just about the raw power and the display though; the phone also has stereo speakers, a five-megapixel rear camera (with HD recording) and VGA front-facing one, with a battery life of up to 8.5 hours.
The phone comes with only 400MB RAM though, but Sony Ericsson has bundled an 8GB microSD card to boost onboard storage capacity.
Expansys is also throwing in a free car charger worth a tenner while Sony is giving away five free, pre-installed games to entice prospective customers.