Carphone Warehouse has dropped the price of the Motorola XOOM, Google's own rival to the iPad 2 to a mere £399.99, a significant drop from its original suggested retail price of £499.
The device also comes with a free keyboard and mouse thrown in, a freebie that carries a SRP of £75, which makes the deal a tad more attractive; the 3G version costs an additional £80 extra.
It's worth noting that the price of the Motorola XOOM is now aligned with that of the Apple iPad 2.
However, the Motorola XOOM is a 32GB beast which means that at £479, its corresponding 32GB Wi-Fi Apple tablet costs £80 extra.
But there are better deals to have; John Lewis is selling the tablet for the same price plus an additional one year warranty while King of Gadgets is offering the XOOM without any gifts for £379.51.
Like most of its rivals, the tablet comes with an Nvidia Tegra 2 SoC clocked at 1GHz, 1GB RAM, 32GB onboard storage expandable to 64GB, a 10.1-inch capacitive touchscreen with a 1280x800 pixel resolution, HDMI out, a two megapixel front-facing camera and a five megapixel rear one, Android 3.1 Honeycomb, Wi-Fi, Bluetooth and up to 10 hours battery life.