Nokia Targets Emerging Markets with Cheap Mobile Phones

Finnish mobile phone maker Nokia has launched two new low-priced handsets for emerging markets, in order to prevent cheap Asian phones from eating away its market share.

The ailing company has dished out the Nokia 100 and the dual-SIM Nokia 101, which are available for Euro 20 and Euro 25 respectively.

Nokia has not only been losing share in the smartphone market, but has also lost shares in the emerging markets thanks to cheap mobile phones being offered by Asian companies like Micromax and ZTE.

The Nokia 101, which comes with support for 2 SIM cards, will be launched this quarter for Euro 25 or $35 excluding taxes and subsidies, Reuters report. The Nokia 100 on the other hand, will be launched in the next quarter and will be available for Euro 20 or $30.

“We recognize that for many of the next billion people, a phone purchase is an investment. People are looking for a phone that offers great features but also one that is dependable,” said Mary McDowell, Executive Vice President, Mobile Phones, Nokia.

“When paired with powerful and locally relevant services such as Nokia Life Tools, the Nokia 101 and Nokia 100 offer a unique experience that is simply unmatched in their markets at these price points,” she continued.

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