Tim Cook Optimistic About Apple’s Future

New Apple CEO Tim Cook, who recently took charge of Apple after former CEO Steve Jobs decided to call it quits, has written a letter to Apple employees, promising that the company will continue to build on Steve’s philosophy.

The first day Cook took the responsibilities of the CEO, he wrote a letter to Apple employees, produced by The Guardian in its entirety, assuring that the company is not going to change.

Cook said in the letter that he, along with Steve Jobs, is highly optimistic about the future of Apple and declared that he was ‘confident’ that Apple’s best years lie ahead."We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman." he wrote.

“I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that - it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do,” he added.

Cook was hired by none other than Steve Jobs himself and has been running the company in the absence of Jobs all this while, apart from handling the responsibilities of a chief operating officer.

[Image courtesy: Justin Sullivan, Getty Images]