Google chairman Eric Schmidt chose the Edinburgh International Television Festival to promote Google's own vision of TV.
Despite a distinct lack of interest in Internet TV Google remains "absolutely committed" to the idea.
Coming at the idea as an ad-man might, Schmidt said that with so much 'content' floating about people needed to be shown what to watch. That's what television does. "A system of recommending content is vital," he said,
According to Schmidt, Google can recommend content on Google TV through a series of winks and nudges. "Online, through a combination of algorithms and editorial nudges, suggestions could be individually crafted to suit your interests and needs, he said."
Interests and needs Google will be able to tell advertisers about.