Microsoft Lures Salesforce, SAP Customers With Rebate Offer

Software giant Microsoft has launched a new campaign to siphon customers from Salesforce and Oracle for its own cloud computing services.

Microsoft’s ‘Cloud CRM for Less’ campaign aims to offer rebate of $150 per seat to businesses that opt for then Dynamics CRM online application. The company is targeting customers of Oracle, SAP and Salesforce.

The company launched the campaign a day before Salesforce was to kick-off its Dreamforce conference.

Microsoft claims that the offer will allow businesses to cut down on costs and increase their productivity. Dynamics CRM counts General Mills, Konica Minolta and Yamaha as its customers.

"Customers choose Microsoft Dynamics CRM Online over solutions from Oracle, Salesforce.com and SAP to get compelling increases in productivity and user adoption, as well as significant reductions in ongoing costs," said Brad Wilson, general manager, Microsoft Dynamics CRM product management group.

"We feel that Microsoft Dynamics CRM Online delivers the best CRM service in the market -- and at an extremely compelling price point." he added.

The company is aggressively battling for dominance in the enterprise cloud market, which is expected to grow from $40.7 billion this year to more than $241 billion by 2020.