Korean telly maker LG is packing its bags for Germany, preparing to fill its stand at the IFA trade show in Berlin with great big 3D tellies in an attempt to breathe life into the market for 3D.
LG reckons its CINEMA 3D range combines "the latest in 3D technology and SmartTV functions for smarter, more comfortable and more convenient 3D." It has teamed up the satellite broadcaster Sky to punt 3D TV.
It's new flagship telly, to be introduced at this week's IFA - the LG LW980T - comes with seven pairs of 3D glasses, built in Wi-Fi and the Magic Remote control to make it LG’s ultimate Next Generation TV.
It also boasts what LG reckons is '3D surround sound'. Quite how you have 3D sound is beyond us.
More interesting, and decidely not Google, is SmartTV - a platform of over 175 applications ranging from BBC iPlayer, 9,000 movies and TV titles via blinkbox.
Stephen Gater, LG's consumer electronics marketing director, reckons the products LG is launching at IFA 2011 offer consumers "the best in 2D, 3D and SmartTV in one neat package for the ultimate in home entertainment."