LG has partnered with Sharp and Philips in order to develop a standard platform for making applications for connected TVs.
Although the companies use different software in their respective smart TV offerings, they believe that by creating a common platform, developers will be able to create apps that are compatible with smart TVs from all three of them.
In a joint statement, which was made a day before the IFA trade show in Berlin began, the company said that they plan to develop a software development kit which will be offered to third party developers for making apps for smart TVs.
The companies have not made it clear when the kit will be released to developers but Reg Hardware reports that they plan to dish out a beta version of the SDK sometime in October.
TV makers are hoping to emulate the success of the smartphone market by offering internet connected TVs along with a full app ecosystem. This is first such move by TV makers as the global TV market continues its downward spiral as consumer spending decreases, favouring the smartphone and tablet device market.
This move points to the fact that the apps ecosystem of these electronics giants are not at par with what is expected out of a Smart TVs and hence in a bid to enhance their offerings, collaboration seems to be the only way.